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Good Quality permission and relevancy – data revealed
A couple of great data points out of today’s opening keynote at the EEC. If you need more ammo on the need to build a quality email list and create campaigns with a high level of relevancy here it is....
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Email Insider Summit – Day 1: Effective Use of Email in the Obama Campaign
The first morning session was with Stephen Geer, the Director of Email and Online Fundraising for Obama. Here are a few of the interesting takeaways without an attempt to transcribe his entire speech....
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Email Insider Summit – Day 2: Email as a Social Media Tool
At the Email Insider Summit today, the day was yet again filled with open, honest, dialogue that spawned or reiterated many insightful observations about where we are and where we’re going in the...
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Thoughts From CADM Social Media Event
This past Wednesday (1/14/09), SubscriberMail sponsored the Chicago Association of Direct Marketing’s seminar: “Social Networking: How does it fit the marketing mix?” The event featured a panel...
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Email Evolution Conference Day 1 Recap
Spirits seemed positive despite the state of the national and global economy on day 1 of the EEC Conference in Scottsdale, Arizona. A majority of Email Marketing insiders and experts still feel that...
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Email Evolution Conference Day 2 Recap
Day 2 of the EEC started off with a battle royale between industry heads on various email hot topics: single vs. double opt-in, pre-checked vs. un-checked selection boxes and keeping vs. cutting...
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Email Marketing & The Great Debate
At the 2009 Email Evolution Conference, a room full of email marketing professionals voted on three frequent topics in this industry in order to define what is considered “best practice.” This opening...
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The Three R’s of 2009: Retail, Recession, and . . .
Ok, I had to keep the word relevance out of the title of this post, as I didn’t want to stereotype myself and be YAEMOAS (yet another email marketer on a soapbox). However, after having recently...
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Creative Minds Emerge at Interactive Strategies ’09 in Houston
Yesterday I had the privilege of attending and speaking at Interactive Strategies ’09 in my hometown of Houston, TX. Much like the diversity of our city, the crowd at IS09 was an energetic melting pot...
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Enchantment, Deliverability and The Beatles
The Email Evolution Conference (EEC) in Miami was all it promised to be. As we boarded the yacht of information and sailed along the smooth sea of industry-expert knowledge, I was able to soak in an...
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